Melissa Doughty Saturday, January 21 2017
SHE has no plans of leaving stage anytime, particularly, soon. Alison Hinds is as perennial as Carnival. The Bar badian soca queen is a mustsee and must-hear at carnivals across the archipelago and the globe.
For Hinds, her plan is to remain on stage for as long as she could especially with the example of McCartha “Calypso Rose” Linda Sandy-Lewis’ second global wind.
Her plans at longevity is evidenced by the fact that she has released songs constantly over her 20-year career in the music industry. This year is no different for the 46-year-old. She has three offerings for Carnival 2017, “High”, “Fete Chaser” and “Basic”. These add to an enviable discography.
Speaking to Newsday, Hinds said, “I am following in Rose’s footsteps. She is an absolute trailblazer and an inspiration…She is ageless and she connects with whoever and whatever audience she is performing for. She makes a connection and I am not looking to leave the stage no time soon, you know.” What accounts for longevity in a business that is often as volatile as the people from which it comes, Hinds said it is a driving force. She said many artistes such as Rose and Machel Montano who has had longevity were very driven.
She added many artistes feared becoming irrelevant to society.
Asked if she had the fear of losing popularity or public relevance, Hinds said, “Every artiste has that. Any artiste that tells you that they don’t, lies. Be it in the soca arena or international. Do they still like me? Do they still like my music? When I step up on a stage do they still want to see me? “That is why a lot of us are so driven…those who have longevity.
They are driven. Machel is driven, Destra is driven, Bunji is driven. You are driven by wanting to top yourself each time.” Soca is Hind’s passion. Doing work that is fun and something a lot of people never get the chance to do throughout their lifetimes.
“I do feel very blessed, every day, to do what I truly love.
Because you love it, you put everything into it and you stay connected with the public, the people, with what’s happening with the musical landscape.
“You have to be open to new ideas and new ways of doing things. That is kind of what helps you to stay relevant,” she said.
Going the extra mile, Hinds said, is central to breaking that monotony and to not becoming “stagnant” in the industry. She said she never wanted to be in a space, “where I am kind of there but not really.” One mechanism Hinds employs to stay relevant is working with younger artistes. She coupled with fellow Barbadian artiste Marz Ville (Omar Mc Quilkin) on the remake of his current song, “Bang Bim”.
She believes that being in the company of “youthful energy” is the way to ensure that newness is kept throughout one’s career.
Hinds plans to work with a number of Trinidadian artistes and has made contact with some of them. Grammy winner Angela Hunte is among those she has plans to work with. Furthering a film career is also something that she has future plans to work on. For fans of the “soca queen” a remix of her hits with an EDM (electronic dance music) beat is also in the works.
But going forward, Hinds plans to have her sound/song grace the ears of the Caribbean and the world.